Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In many parts of the world, social media has changed journalism for audiences and journalists. This phenomenon is global, and we take a look at a study in Nigeria and observations in Jamaica to see how journalists are using social media in…
//September 11 / 2012 //read moreIn the latest installment of our Required Reading feature, we focus on television and digital video as well as some of the latest trends and tools in mobile and social media. Online advertising may overtake television advertising in the US…
//September 7 / 2012 //read moreThe World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says,…
//September 7 / 2012 //read moreThe 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…
//September 4 / 2012 //read moreDigital technology is disrupting not only news organisations but also other businesses that have traditionally advertised with news groups. To respond, news groups need to deliver better performing advertising or face competition from…
//August 31 / 2012 //read moreAd networks are an important part of your digital advertising mix especially when you’ve just launched a new website or new digital product. They provide much needed revenue to your site until it reaches the point where traffic will…
//August 28 / 2012 //read moreGoogle’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through…
//August 28 / 2012 //read moreAd networks can be an important element to building revenue for your site. In many markets, Google AdSense is the dominant ad network. This step-by-step guide shows you how to setup an AdSense account and put your first ad on your website.
//August 28 / 2012 //read moreThe Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…
//August 24 / 2012 //read moreDigital media brings a huge range of benefits to journalists, allowing you to reach new audiences, engage them via social media, and try new story-telling techniques using an ever increasing set of often low-cost tools. However, digital…
//August 23 / 2012 //read more