Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Tech trends are fickle things. Back in 2004, if you were starting a media business online, or thinking of expanding your offline media business, one direction seemed obvious: adopt RSS, or really simple syndication, so users can get a feed…
//August 15 / 2018 //read moreOn one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…
//November 30 / 2015 //read moreWhen Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…
//July 15 / 2015 //read moreAustralian publishers have joined forces to launch a private exchange to buy print advertising …
//November 28 / 2014 //read moreSummary of the key takeaways from WAN-IFRA’s annual congress …
//June 30 / 2014 //read moreIt’s often said that when America sneezes, the rest of the world catches a cold. Though most news publishers in emerging markets don’t have too much in common with the world’s leading quality online news site, there are useful design,…
//January 21 / 2014 //read moreNewsweek had not adapted to the new digital world well, so it announced the end of its print edition and continuing as a digital-only publication.
//December 10 / 2013 //read moreNic Casby, Brand Manager at Fosters, Jana Eistenstein EMEA for Videology and Ben Chesters, Client Investment Director at Starcom Mediavest talk about how to measure the effectiveness in video advertising.
//November 23 / 2013 //read moreLearn how audience based advertising works to provide a better online experience.
//November 21 / 2013 //read moreAd exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut…
//March 6 / 2013 //read more