Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Who is reading, watching or listening to your online content? And where are they from? Web analytics measures performance and can inform site strategies. How metrics help your journalism? How BBC News uses web analytics? BBC prepared the…
//October 15 / 2014 //read moreChartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…
//September 30 / 2014 //read moreThe goal of Digital First Media’s Project Unbolt was to develop a step-by-step plan to accelerate the digital transition of newsrooms.
//July 18 / 2014 //read moreIt’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…
//March 10 / 2014 //read moreDigital news organisations are finding it much easier to attract an audience than they are to make money from that audience. To find out how to monetise digital audiences, in this edition of Digital Briefing Live, we speak to Chia Ting…
//August 1 / 2013 //read moreAs markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…
//May 10 / 2013 //read moreUsing data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…
//November 23 / 2012 //read moreGoogle Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with…
//November 23 / 2012 //read moreDigital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide…
//September 28 / 2012 //read moreUS public radio station KPLU responded to disappointing digital results by carrying out a thorough review of their technology, staffing and editorial performance. By learning some hard lessons and analysing how audiences responded to…
//September 18 / 2012 //read more