Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast – from recording and editing to distribution and promotion. Additionally, it will…
//December 7 / 2018 //read moreThe guide summarizes current trends and approaches to critical issues in an easily understandable way and provide links to other resources – always with a strong emphasis on practical use and real-life examples.
//December 18 / 2017 //read moreWhat are the lessons you can learn from short-lived Project Thunderdome experiment?
//June 11 / 2014 //read moreOut of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…
//February 1 / 2014 //read moreBuying publishing software is complex and, while features are important, it’s one of many things that should be considered when going software shopping. Here is a checklist of considerations
//January 28 / 2014 //read moreIf you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.
//December 6 / 2013 //read moreAs audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…
//July 24 / 2013 //read moreWordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the…
//May 24 / 2013 //read moreA lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…
//May 22 / 2013 //read moreYou already have software and systems to publish your newspaper or to manage your radio or TV output, and you might be wondering why you need yet more software to publish online and to mobile phones. Put simply, a good CMS will help you…
//May 22 / 2013 //read more