Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…
//November 30 / 2015 //read moreThe arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…
//July 7 / 2014 //read moreEvery new website faces a daunting problem: “How do I get people to visit my site?” Most websites have only a handful of options. They can spend money to promote their brand and URL through advertising networks and other…
//January 8 / 2014 //read moreAlex Marin discusses the best practices of social media in the news business. He is a social media editor at PolicyMic.com – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…
//September 27 / 2013 //read moreASDA’A Burson-Marsteller’s 5th annual Arab Youth Survey painted a bright picture full of optimism, but the picture is much more sobering for traditional media in the Middle East and North Africa. The study finds that traditional news…
//June 27 / 2013 //read moreMalaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital…
//May 16 / 2013 //read moreMore than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is…
//May 2 / 2013 //read moreIn the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large…
//April 4 / 2013 //read moreHyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…
//January 22 / 2013 //read moreDigital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…
//November 28 / 2012 //read more