Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Venture capitalist Mary Meeker has been presenting her deck on internet trends for a few years now. Twenty-three, to be precise. They’re good, albeit lengthy, always thought-provoking. And each year I see if I can use her data to tell…
//July 4 / 2018 //read moreThe fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in…
//April 4 / 2018 //read moreMany great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…
//September 1 / 2016 //read moreOn one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…
//November 30 / 2015 //read moreWhen Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…
//July 15 / 2015 //read moreWith mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…
//June 1 / 2015 //read moreFollowing the decision of Andrew Sullivan, founder of The Daily Dish, to give up blogging, Mathew Ingram of Gigaom discusses what blogging is, how it has changed and, importantly, what its role is in modern media. Ingram explains that some…
//February 9 / 2015 //read moreBig Data is an umbrella term for a variety of strategies and tactics …
//December 11 / 2014 //read moreEmail newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.
//November 14 / 2014 //read moreWho is reading, watching or listening to your online content? And where are they from? Web analytics measures performance and can inform site strategies. How metrics help your journalism? How BBC News uses web analytics? BBC prepared the…
//October 15 / 2014 //read more