Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Local media in Serbia see their future online, but some outlets that moved early have yet to see their investment pay off. At a recent conference in Belgrade, local media owners expressed frustration with advertisers and ad agencies for…
//November 14 / 2012 //read moreWith limited opportunities to openly discuss issues that concern them, every Tuesday at 6pm Zimbabweans exchange views on Twitter on a subject ranging from bullying to gender. Though organised by a member of the public, it’s an idea that…
//November 14 / 2012 //read moreWith a cool one billion users, Facebook undoubtedly rules the social network roost. For many of its users it has become not just a place to chat with friends, but also a key source of news, so for many content companies it has also become…
//November 7 / 2012 //read moreIn our second edition of Digital Briefing Live, we talk to Sam Greene at the New Economic School in Moscow about the changes that rapid internet growth is bringing to Russian society, politics and media. For news organisations, he said…
//November 2 / 2012 //read moreThe recent elections in Ukraine gave an excellent example of how news organisations can and should monitor social media and crowdsourced reporting projects to cover major news events.
//October 29 / 2012 //read moreDeveloping a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need…
//October 26 / 2012 //read moreFor years, an all-or-nothing debate raged about paid content, but away from that noisy argument, many publishers explored options between those extremes. We look at some of these hybrid models, which are being used successfully by…
//October 26 / 2012 //read moreJournalism isn’t the first industry to face disruption, and Clayton Christensen of Harvard Business School has made a career out of studying how companies and industries respond to chaotic change. Now, he has turned his attention to the…
//October 22 / 2012 //read moreIn this week’s edition of required reading, we’ll do a brief round-up of important stories affecting media around the world plus a couple of must reads for publishers and editors including changes to Facebook’s promoted posts and how it…
//October 19 / 2012 //read moreThe mobile phone has become the primary way that Africans communicate, and it is rapidly becoming a way that they also receive information. The key challenge for news organisations will be how they serve these new mobile audiences and earn…
//October 15 / 2012 //read more