Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Although analytics tools have always provided newsrooms with a good way to evaluate their stories, real-time analytics tools are helping editors make more informed decisions about how they position stories based on how their audiences are…
//August 17 / 2012 //read moreThe BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice…
//August 16 / 2012 //read moreWith social networks and social media attracting hundreds of millions of users, news organisations have worked hard to develop social media strategies. One of the biggest questions amongst editors and media executives has been whether the…
//August 15 / 2012 //read moreWe take an in-depth look at the US television markets for lessons about the best performing business model in this very competitive market. The pay TV model with subscription and affiliate fees is out-performing the advertising dependent…
//August 10 / 2012 //read moreIn a new feature for the Knowledge Bridge, we highlight digital media trends and insights from around the world. This week, we look at how print media in South Africa recognise the digital transition by adding it a digital focus to their…
//August 10 / 2012 //read moreDigital first is one the hottest phrases in journalism, but with South Africa’s Business Day launching not just a digital first editorial strategy but also a metered paywall, media watchers in the country say success is as much about a…
//August 9 / 2012 //read morepaidContent has compiled a list of the 50 most successful digital media companies. The list is a goldmine of information about digital media developments around the world and also business models and revenue streams that you might want to…
//August 3 / 2012 //read moreHackathons are an excellent way of getting editors, journalists and developers to work together at news organisations to create new mobile and web applications that the paper, website or radio or TV station can use. Focusing on content,…
//August 2 / 2012 //read moreIn June’s Digital Briefing, we talked about developing a product mindset to help you identify audience needs so that you can set your digital priorities, and this month we look at what you’ll need to launch, evolve and sustain your digital…
//July 31 / 2012 //read moreTo give you a practical example of how to launch a digital news product, we profile Firstpost, a news site launched in May 2011 by India’s Network18. We speak to Firstpost’s Durga Raghunath on the editorial and business thinking behind the…
//July 31 / 2012 //read more