Knowledge Bridge
Global Intelligence for the Digital Transition
What separates a successful innovative media project from the rest?
//September 1 / 2014 //read moreResearch in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…
//July 31 / 2013 //read moreStarting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…
//July 18 / 2013 //read moreIn a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…
//July 9 / 2013 //read moreLatin America has a long history of digital news start-ups, but with uncertainty over the future of grant funding that has sustained many of them …
//June 26 / 2013 //read moreA start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.
//February 19 / 2013 //read moreA look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…
//January 25 / 2013 //read moreHyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…
//January 22 / 2013 //read moreReuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.
//May 10 / 2012 //read more