Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Australian publishers have joined forces to launch a private exchange to buy print advertising …
//November 28 / 2014 //read moreNewsweek had not adapted to the new digital world well, so it announced the end of its print edition and continuing as a digital-only publication.
//December 10 / 2013 //read moreOver the past week, MDIF and its European clients attended the International News Media Marketing Association’s (INMA) annual European …
//October 30 / 2013 //read moreNews organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…
//June 21 / 2013 //read moreThe 2013 World Press Trends report by WAN-IFRA found that newspapers are thriving in Latin America, performing well in Asia but struggling most in Eastern Europe. As they compete for digital attention, some newspapers in hard-hit markets…
//June 6 / 2013 //read moreThe digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…
//April 11 / 2013 //read moreClassifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business…
//February 28 / 2013 //read moreThe global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the…
//February 28 / 2013 //read moreA start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.
//February 19 / 2013 //read moreWhile we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…
//February 15 / 2013 //read more