Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In a series of presentations, we look at the digital advertising market in Russia and the Ukraine and look at the best way to organise a sales team, as well as use ad networks, classifieds and social media to grow revenue.
//October 11 / 2012 //read moreWe recently showed how to gather information from your audience using a Google form. Now we’ll show you how you can use the information to quickly and easily create a map showing the responses.
//October 9 / 2012 //read moreDigital journalism has opened up new opportunities to gather information from your audience. It can add to your journalism and develop a closer, more loyal relationship with your audience. In the first of a series, we’ll look at how you…
//October 3 / 2012 //read moreThe seminar, held in Moscow for Russian and Ukrainian media advertising sales and marketing executives, focused on the issues and opportunities facing traditional media as they begin to develop, market and sell advertising-supported online…
//September 29 / 2012 //read moreIn the past year, independent news website Malaysiakini has been able to double its revenue, from an already healthy base, through a relentless pursuit of premium advertising. Malaysiakini’s senior advertising manager, Chia Ting Ting,…
//September 28 / 2012 //read moreDigital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide…
//September 28 / 2012 //read moreIn our first Digital Briefing Live feature, we speak to Geir Terje Ruud, the editor of Ekstrabladet.dk, the website of the popular Danish tabloid. He discusses print-digital story planning and newsroom organisation. He also talks about…
//September 27 / 2012 //read moreAn increasingly popular way for media businesses to provide news that is easily consumed on different mobile devices is responsive design – creating one website that automatically adjusts itself based on the device. We look at some key…
//September 20 / 2012 //read moreUS public radio station KPLU responded to disappointing digital results by carrying out a thorough review of their technology, staffing and editorial performance. By learning some hard lessons and analysing how audiences responded to…
//September 18 / 2012 //read moreAt last week’s WAN-IFRA conference in Kiev, the challenge facing newspapers in the digital age was lack of ‘intensity’, deep engagement and loyalty. The Wall Street Journal’s Raju Narisetti offered one solution: Deliver better journalism…
//September 13 / 2012 //read more