Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Africa is set to become the world’s second largest mobile market by the end of this year. Audiences and advertisers are rapidly moving to mobile, with many African mobile owners only accessing the web via their phones. News organisations…
//July 26 / 2012 //read moreCrowdsourcing can be a powerful way to tap into the expertise and experiences of your audience, but when you’re trying to gather reports in conflict zones, journalists and editors need to be aware of security issues as well as the normal…
//July 24 / 2012 //read moreRupert Murdoch hoped to re-imagine his tabloid style of journalism for the tablet generation when launching The Daily to a loud fanfare 18 months ago. However, rumours are that it is living on borrowed time and may be shut down after this…
//July 18 / 2012 //read moreTwo Indonesian digital agencies have decided to tap into the rise of social networks as the new forum for political debate in Indonesia by launching a service to monitor and measure the political buzz on social media. The new service…
//July 16 / 2012 //read moreHeadline writers need to update their skills for the digital age. We look at why and how to write headlines that get better play on Google and other search engines, and entice readers to click.
//July 13 / 2012 //read moreThe Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…
//July 13 / 2012 //read moreWith more than 1 billion internet users, Asia accounts for nearly half the world’s online users. And it is the explosion of mobile phones that is driving the move online. Asian users are also more likely to use banking services and shop…
//July 12 / 2012 //read moreAt a recent MIT-Knight Centre conference, several innovative apps, and future apps, were brought up that ease the work of using data for journalists and bring data journalism and fact-checking directly into the hands of the audience. We…
//July 12 / 2012 //read moreRecent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…
//July 11 / 2012 //read moreTech giant Microsoft has been forced to write off billions from an online display ad business it bought in 2007. The digital display ad market has changed dramatically in the last five years, and you can learn a lot from Microsoft’s…
//July 11 / 2012 //read more