Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in…
//April 4 / 2018 //read moreOn one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…
//November 30 / 2015 //read moreWhen Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…
//July 15 / 2015 //read moreEvery new website faces a daunting problem: “How do I get people to visit my site?” Most websites have only a handful of options. They can spend money to promote their brand and URL through advertising networks and other…
//January 8 / 2014 //read moreAlex Marin discusses the best practices of social media in the news business. He is a social media editor at PolicyMic.com – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…
//September 27 / 2013 //read moreDesigned to provide a baseline understanding of the techniques and tools available to online media, the seminar was designed to lay a foundation for audience and revenue development for a new Indonesian online portal and to provide a…
//May 2 / 2013 //read moreFacebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…
//March 12 / 2013 //read moreMontenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…
//February 7 / 2013 //read moreIn the first Digital Briefing Live video from MDLF’s Media Forum 2012, we interviewed Bambang Harymurti, the CEO of Tempo Media in Indonesia, who discusses how media leaders can successfully transition to digital media. The trick is not to…
//December 20 / 2012 //read moreWith a cool one billion users, Facebook undoubtedly rules the social network roost. For many of its users it has become not just a place to chat with friends, but also a key source of news, so for many content companies it has also become…
//November 7 / 2012 //read more