Knowledge Bridge

Global Intelligence for the Digital Transition

Mail & Guardian’s Hoosain Karjieker: Digital first but not digital only

South Africa’s Mail & Guardian were early movers online, launching the first news website in Africa in 1994. As digital revenues grew, the newspaper recently shifted to a digital first strategy, but the news group’s CEO Hoosain…

//December 20 / 2012 //read more

Tempo Media’s Harymurti: the digital transition is all about the timing

In the first Digital Briefing Live video from MDLF’s Media Forum 2012, we interviewed Bambang Harymurti, the CEO of Tempo Media in Indonesia, who discusses how media leaders can successfully transition to digital media. The trick is not to…

//December 20 / 2012 //read more

Visual journalism is ‘not just for the big boys’

Major news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these…

//December 14 / 2012 //read more

Media Forum 2012: Catching the digital wave

Making the transition to digital is like surfing, Bambang Harymurti, CEO of Tempo International Media in Indonesia, told his fellow independent media leaders at Media Development Loan Fund’s recent Media Forum. Just like surfing, timing is…

//December 10 / 2012 //read more

Media Forum 2012: Kodak, a cautionary tale for news organisations

At the recent Media Development Loan Fund’s Media Forum, Bambang Harymurti, the CEO of Tempo International Media in Indonesia, warned his fellow media leaders not to make the same mistake that photography pioneer Kodak did. Kodak saw the…

//December 7 / 2012 //read more

News organisations have a wealth of digital revenue opportunities to explore

Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…

//November 28 / 2012 //read more

Yandex Metrica or Google Analytics? The value of using both

Different web analytics tools can give you very different answers to how visitors are using your website. Using more than one – and understanding the difference between how they work – will give you a better insight into how your audience…

//November 26 / 2012 //read more

How to harness audience data to drive better editorial and business performance

Using data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…

//November 23 / 2012 //read more

Google Analytics 102 – Advanced reports, AdSense and AdWords

Looking to start getting more advanced with how you use Google Analytics? This resource will teach you how to make more advanced reports, as well as how to link AdSense and AdWords to your account. It is followed by exercises to help…

//November 23 / 2012 //read more

Google Analytics 101 – The what and how

Google Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with…

//November 23 / 2012 //read more