Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…
//January 31 / 2013 //read moreA look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…
//January 25 / 2013 //read moreHyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…
//January 22 / 2013 //read moreNews website El Faro in El Salvador partnered with an ad agency to create a highly successful multi-platform campaign. Using the website, Twitter, radio, TV, billboards and print, they provided a way for local people to tell politicians…
//January 18 / 2013 //read moreUsing more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…
//January 18 / 2013 //read moreOver the past few years, digital attacks on journalists have become much more sophisticated. With our heavy reliance on email and social media, digital security is something that all journalists need to learn, whether you’re working in…
//January 14 / 2013 //read moreThe Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…
//January 9 / 2013 //read moreIndonesia has the fourth highest number of Facebook users in the world. Indonesian radio network KBR68H is launching a news website to serve the rising digital audiences, especially the huge group of social networkers and Indonesians…
//January 2 / 2013 //read moreMalaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to…
//December 27 / 2012 //read moreAt MDLF’s Media Forum 2012 in Jakarta, we spoke to Kunda Dixit, the editor of the Nepali Times. Once a digital sceptic, he now believes that smartphones can deliver the digital dream, empowering both individuals and news organisations to…
//December 24 / 2012 //read more