Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…
//March 6 / 2013 //read moreAd exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut…
//March 6 / 2013 //read moreEvery social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…
//March 1 / 2013 //read moreClassifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business…
//February 28 / 2013 //read moreThe global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the…
//February 28 / 2013 //read moreLast year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…
//February 26 / 2013 //read moreA start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.
//February 19 / 2013 //read moreWhile we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…
//February 15 / 2013 //read moreUS networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way…
//February 12 / 2013 //read moreMontenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…
//February 7 / 2013 //read more