Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In this week’s edition of required reading, we’ll do a brief round-up of important stories affecting media around the world plus a couple of must reads for publishers and editors including changes to Facebook’s promoted posts and how it…
//October 19 / 2012 //read moreThe mobile phone has become the primary way that Africans communicate, and it is rapidly becoming a way that they also receive information. The key challenge for news organisations will be how they serve these new mobile audiences and earn…
//October 15 / 2012 //read moreWe recently showed how to gather information from your audience using a Google form. Now we’ll show you how you can use the information to quickly and easily create a map showing the responses.
//October 9 / 2012 //read moreIn the past year, independent news website Malaysiakini has been able to double its revenue, from an already healthy base, through a relentless pursuit of premium advertising. Malaysiakini’s senior advertising manager, Chia Ting Ting,…
//September 28 / 2012 //read moreDigital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide…
//September 28 / 2012 //read moreAn increasingly popular way for media businesses to provide news that is easily consumed on different mobile devices is responsive design – creating one website that automatically adjusts itself based on the device. We look at some key…
//September 20 / 2012 //read moreAt last week’s WAN-IFRA conference in Kiev, the challenge facing newspapers in the digital age was lack of ‘intensity’, deep engagement and loyalty. The Wall Street Journal’s Raju Narisetti offered one solution: Deliver better journalism…
//September 13 / 2012 //read moreIn many parts of the world, social media has changed journalism for audiences and journalists. This phenomenon is global, and we take a look at a study in Nigeria and observations in Jamaica to see how journalists are using social media in…
//September 11 / 2012 //read moreThe 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…
//September 4 / 2012 //read moreAd networks are an important part of your digital advertising mix especially when you’ve just launched a new website or new digital product. They provide much needed revenue to your site until it reaches the point where traffic will…
//August 28 / 2012 //read more