Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Big Data is an umbrella term for a variety of strategies and tactics …
//December 11 / 2014 //read moreChartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…
//September 30 / 2014 //read moreLots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…
//March 11 / 2014 //read moreIt’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…
//March 10 / 2014 //read moreOut of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…
//February 1 / 2014 //read moreMore and more publishers move from a “tracking” mentality that simply states what audience does to concentrate on what any such insight would imply for journalism and business of journalism. Newsrooms need to adopt the kind of…
//October 19 / 2013 //read moreWhile growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…
//May 8 / 2013 //read moreMuch of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…
//March 6 / 2013 //read moreLooking to start getting more advanced with how you use Google Analytics? This resource will teach you how to make more advanced reports, as well as how to link AdSense and AdWords to your account. It is followed by exercises to help…
//November 23 / 2012 //read moreGoogle Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with…
//November 23 / 2012 //read more