Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…
//November 28 / 2012 //read moreDifferent web analytics tools can give you very different answers to how visitors are using your website. Using more than one – and understanding the difference between how they work – will give you a better insight into how your audience…
//November 26 / 2012 //read moreUsing data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…
//November 23 / 2012 //read moreLooking to start getting more advanced with how you use Google Analytics? This resource will teach you how to make more advanced reports, as well as how to link AdSense and AdWords to your account. It is followed by exercises to help…
//November 23 / 2012 //read moreGoogle Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with…
//November 23 / 2012 //read moreWith limited opportunities to openly discuss issues that concern them, every Tuesday at 6pm Zimbabweans exchange views on Twitter on a subject ranging from bullying to gender. Though organised by a member of the public, it’s an idea that…
//November 14 / 2012 //read moreWith a cool one billion users, Facebook undoubtedly rules the social network roost. For many of its users it has become not just a place to chat with friends, but also a key source of news, so for many content companies it has also become…
//November 7 / 2012 //read moreIn our second edition of Digital Briefing Live, we talk to Sam Greene at the New Economic School in Moscow about the changes that rapid internet growth is bringing to Russian society, politics and media. For news organisations, he said…
//November 2 / 2012 //read moreThe recent elections in Ukraine gave an excellent example of how news organisations can and should monitor social media and crowdsourced reporting projects to cover major news events.
//October 29 / 2012 //read moreJournalism isn’t the first industry to face disruption, and Clayton Christensen of Harvard Business School has made a career out of studying how companies and industries respond to chaotic change. Now, he has turned his attention to the…
//October 22 / 2012 //read more