Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in…
//April 4 / 2018 //read moreMany great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…
//September 1 / 2016 //read moreOn one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…
//November 30 / 2015 //read moreWhen Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…
//July 15 / 2015 //read moreFollowing the decision of Andrew Sullivan, founder of The Daily Dish, to give up blogging, Mathew Ingram of Gigaom discusses what blogging is, how it has changed and, importantly, what its role is in modern media. Ingram explains that some…
//February 9 / 2015 //read moreThe arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…
//July 7 / 2014 //read moreIt’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…
//March 10 / 2014 //read moreEvery new website faces a daunting problem: “How do I get people to visit my site?” Most websites have only a handful of options. They can spend money to promote their brand and URL through advertising networks and other…
//January 8 / 2014 //read moreAlex Marin discusses the best practices of social media in the news business. He is a social media editor at PolicyMic.com – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…
//September 27 / 2013 //read moreASDA’A Burson-Marsteller’s 5th annual Arab Youth Survey painted a bright picture full of optimism, but the picture is much more sobering for traditional media in the Middle East and North Africa. The study finds that traditional news…
//June 27 / 2013 //read more