Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…
//February 15 / 2013 //read moreMontenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…
//February 7 / 2013 //read moreIn sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…
//January 31 / 2013 //read moreHyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…
//January 22 / 2013 //read moreNews website El Faro in El Salvador partnered with an ad agency to create a highly successful multi-platform campaign. Using the website, Twitter, radio, TV, billboards and print, they provided a way for local people to tell politicians…
//January 18 / 2013 //read moreUsing more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…
//January 18 / 2013 //read moreIndonesia has the fourth highest number of Facebook users in the world. Indonesian radio network KBR68H is launching a news website to serve the rising digital audiences, especially the huge group of social networkers and Indonesians…
//January 2 / 2013 //read moreMalaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to…
//December 27 / 2012 //read moreIn the first Digital Briefing Live video from MDLF’s Media Forum 2012, we interviewed Bambang Harymurti, the CEO of Tempo Media in Indonesia, who discusses how media leaders can successfully transition to digital media. The trick is not to…
//December 20 / 2012 //read moreMaking the transition to digital is like surfing, Bambang Harymurti, CEO of Tempo International Media in Indonesia, told his fellow independent media leaders at Media Development Loan Fund’s recent Media Forum. Just like surfing, timing is…
//December 10 / 2012 //read more