Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
PwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media…
//June 25 / 2012 //read moreAfter spending 8 years out of the business, digital entrepreneur Rags Gupta highlights some of the things that haven’t changed now that he’s back with a new media publishing start-up. Things like the resilience of banner ads, the…
//June 20 / 2012 //read moreA report shows that the internet is outstripping newspapers as the second-favourite medium for advertising in Brazil. Though TV remains by far the favourite destination for ad dollars, the internet is growing fast, with the newspaper ad…
//June 18 / 2012 //read moreWith online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…
//June 15 / 2012 //read moreWith people spending more time with their smartphones and other mobile devices, some analysts are predicting a bright future for mobile advertising: advertising revenue on mobile lags far behind how much time people are spending with their…
//June 11 / 2012 //read moreFacebook has increased its dominance over the last three years, according to social networking researcher Vincenzo Cosenza. However, niche social networks focused on professionals and dating often come in second and third in Cosenza’s…
//June 11 / 2012 //read moreDeclining digital ad returns for newspapers in the US hold lessons for news organisations making the move to digital in all countries. One key lesson is not to rely on ad exchanges to sell your digital advertising. Ad exchanges are blamed…
//June 8 / 2012 //read moreThe Russian internet is booming with growth and lots of potential for even more growth. The number of internet users in Russia is expected to soon pass the number in Germany if it hasn’t already. A new report cuts through the competing…
//June 7 / 2012 //read moreFacebook has added a new feature that will help you manage your Page more effectively by creating a range of roles, allowing you to specify levels of access to those who create content for the page, moderate comments or even advertise on…
//June 4 / 2012 //read moreThe choice for digital content revenue is often portrayed as a choice between paid content versus free, or ad -supported, content. We have seen a lot of innovation in paid content strategies over the past year, and now we’re seeing…
//May 24 / 2012 //read more