Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Research by JP Morgan Cazeneuve predicts explosive growth in the Russian online advertising market, but search engines and social media sites could be the big winners. Is your news organisation ready to take advantage for the growth in…
//May 15 / 2012 //read moreThe meteoric rise of daily deals phenomenon Groupon has launched thousands of clones around the world with its easy to copy model. Some local news organisations have found success with their own versions, but with many markets nearing…
//May 15 / 2012 //read moreThe explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.
//May 14 / 2012 //read moreCreating a Facebook page and building a loyal core of followers are the first steps in developing a successful social media strategy. Then monitor what works and what doesn’t, and be flexible with your strategy to keep building your base…
//May 14 / 2012 //read moreReuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.
//May 10 / 2012 //read moreIn this presentation, we look at details of creating a Facebook page and how to manage it properly.
//May 9 / 2012 //read moreWith 900 million active users sharing 125 billion friendships, Facebook just keeps on growing. Among the mind-boggling numbers, one with major significance for news outlets is the number of mobile users: almost 500 million people.
//May 2 / 2012 //read more