Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…
//August 24 / 2012 //read moreThe BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice…
//August 16 / 2012 //read moreWe take an in-depth look at the US television markets for lessons about the best performing business model in this very competitive market. The pay TV model with subscription and affiliate fees is out-performing the advertising dependent…
//August 10 / 2012 //read moreIn June’s Digital Briefing, we talked about developing a product mindset to help you identify audience needs so that you can set your digital priorities, and this month we look at what you’ll need to launch, evolve and sustain your digital…
//July 31 / 2012 //read moreRupert Murdoch hoped to re-imagine his tabloid style of journalism for the tablet generation when launching The Daily to a loud fanfare 18 months ago. However, rumours are that it is living on borrowed time and may be shut down after this…
//July 18 / 2012 //read moreThe Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…
//July 13 / 2012 //read moreRecent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…
//July 11 / 2012 //read moreRecently, the Russian internet became Europe’s largest online market. Russia was also the fastest growing internet advertising market in Europe in 2011, powering ahead with a 55% increase over 2010. Across Europe, search captured a bigger…
//July 5 / 2012 //read moreWith the disruption in the news industry in the West, one technology and journalism entrepreneur worries about the future of local news and information. His biggest concern is that local news businesses are still letting digital start-ups…
//June 28 / 2012 //read moreOne of the challenges you will face as you make the transition to digital will be setting priorities. One of the best ways to tackle this issue is by developing a product mindset, a process of identifying what your audience wants and…
//June 26 / 2012 //read more