Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
At the recent Media Development Loan Fund’s Media Forum, Bambang Harymurti, the CEO of Tempo International Media in Indonesia, warned his fellow media leaders not to make the same mistake that photography pioneer Kodak did. Kodak saw the…
//December 7 / 2012 //read moreDigital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…
//November 28 / 2012 //read moreDifferent web analytics tools can give you very different answers to how visitors are using your website. Using more than one – and understanding the difference between how they work – will give you a better insight into how your audience…
//November 26 / 2012 //read moreJournalism isn’t the first industry to face disruption, and Clayton Christensen of Harvard Business School has made a career out of studying how companies and industries respond to chaotic change. Now, he has turned his attention to the…
//October 22 / 2012 //read moreIn the past year, independent news website Malaysiakini has been able to double its revenue, from an already healthy base, through a relentless pursuit of premium advertising. Malaysiakini’s senior advertising manager, Chia Ting Ting,…
//September 28 / 2012 //read moreDigital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide…
//September 28 / 2012 //read moreAn increasingly popular way for media businesses to provide news that is easily consumed on different mobile devices is responsive design – creating one website that automatically adjusts itself based on the device. We look at some key…
//September 20 / 2012 //read moreUS public radio station KPLU responded to disappointing digital results by carrying out a thorough review of their technology, staffing and editorial performance. By learning some hard lessons and analysing how audiences responded to…
//September 18 / 2012 //read moreDigital technology is disrupting not only news organisations but also other businesses that have traditionally advertised with news groups. To respond, news groups need to deliver better performing advertising or face competition from…
//August 31 / 2012 //read moreGoogle’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through…
//August 28 / 2012 //read more