Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Classifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business…
//February 28 / 2013 //read moreThe global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the…
//February 28 / 2013 //read moreA start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.
//February 19 / 2013 //read moreWhile we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…
//February 15 / 2013 //read moreA look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…
//January 25 / 2013 //read moreNews website El Faro in El Salvador partnered with an ad agency to create a highly successful multi-platform campaign. Using the website, Twitter, radio, TV, billboards and print, they provided a way for local people to tell politicians…
//January 18 / 2013 //read moreUsing more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…
//January 18 / 2013 //read moreThe Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…
//January 9 / 2013 //read moreSouth Africa’s Mail & Guardian were early movers online, launching the first news website in Africa in 1994. As digital revenues grew, the newspaper recently shifted to a digital first strategy, but the news group’s CEO Hoosain…
//December 20 / 2012 //read moreMajor news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these…
//December 14 / 2012 //read more