Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast – from recording and editing to distribution and promotion. Additionally, it will…
//December 7 / 2018 //read moreWhat separates a successful innovative media project from the rest?
//September 1 / 2014 //read moreResearch in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…
//July 31 / 2013 //read moreStarting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…
//July 18 / 2013 //read moreWordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the…
//May 24 / 2013 //read moreIf you have struggled with your content-management system, don’t worry you’re not alone. CMSs have been a common source of frustration for journalists and editors for years. Here we look at some of the lessons news organisations have…
//May 22 / 2013 //read moreNews organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in…
//April 29 / 2013 //read moreThe digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…
//April 11 / 2013 //read moreMatching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…
//March 26 / 2013 //read moreThe global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the…
//February 28 / 2013 //read more