Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Declining digital ad returns for newspapers in the US hold lessons for news organisations making the move to digital in all countries. One key lesson is not to rely on ad exchanges to sell your digital advertising. Ad exchanges are blamed…
//June 8 / 2012 //read moreThe choice for digital content revenue is often portrayed as a choice between paid content versus free, or ad -supported, content. We have seen a lot of innovation in paid content strategies over the past year, and now we’re seeing…
//May 24 / 2012 //read moreThe explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.
//May 14 / 2012 //read more