Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In the past year, independent news website Malaysiakini has been able to double its revenue, from an already healthy base, through a relentless pursuit of premium advertising. Malaysiakini’s senior advertising manager, Chia Ting Ting,…
//September 28 / 2012 //read moreDigital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide…
//September 28 / 2012 //read moreGoogle’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through…
//August 28 / 2012 //read moreAd networks can be an important element to building revenue for your site. In many markets, Google AdSense is the dominant ad network. This step-by-step guide shows you how to setup an AdSense account and put your first ad on your website.
//August 28 / 2012 //read moreIn June’s Digital Briefing, we talked about developing a product mindset to help you identify audience needs so that you can set your digital priorities, and this month we look at what you’ll need to launch, evolve and sustain your digital…
//July 31 / 2012 //read moreTech giant Microsoft has been forced to write off billions from an online display ad business it bought in 2007. The digital display ad market has changed dramatically in the last five years, and you can learn a lot from Microsoft’s…
//July 11 / 2012 //read moreIn India, as in many other emerging markets, the explosive growth in smartphone usage is leading advertisers to seek innovative ad formats and designs tailored to this new medium. Services like real-time bidding and competitive auctions…
//June 28 / 2012 //read moreAfter spending 8 years out of the business, digital entrepreneur Rags Gupta highlights some of the things that haven’t changed now that he’s back with a new media publishing start-up. Things like the resilience of banner ads, the…
//June 20 / 2012 //read moreWe often talk about the mobile revolution here on Knowledge Bridge. But just how big of an opportunity does mobile present in your country? Now you have a service to help answer that question with a new free data portal created by the GSM…
//June 15 / 2012 //read moreWith online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…
//June 15 / 2012 //read more