Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Before media companies can shift their business strategies toward digital, they must first change the structure and culture underpinning their organisations, writes Dr Tilmann Knoll, head of management development at Germany’s Axel…
//May 27 / 2014 //read moreUnlike many developments in digital advertising, native advertising is easy to understand, inexpensive to do and easy to get started with. Though it’s too early to tell whether it will develop into a lasting revenue source for news…
//May 2 / 2014 //read moreWith global digital ad spend about to overtake print, news outlets all over the world are searching with renewed passion for complementary revenue lines. The main focus is now on ‘user generated revenues’, either traditional revenues based…
//April 15 / 2014 //read moreLots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…
//March 11 / 2014 //read moreThe Washington Post is the latest major US publisher to get its fingers burned launching a live video channel, reports Politico. Despite spending millions of dollars launching ‘the ESPN of politics’ last July, the service has been cut back…
//March 6 / 2014 //read moreThe Financial Times’ CTO John O’Donovan told news executives at the Mobile World Congress in Barcelona not to ‘obsess’ about delivering their content via specific platforms. Instead they should keep their focus on the big picture and…
//March 3 / 2014 //read moreOut of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…
//February 1 / 2014 //read moreBuying publishing software is complex and, while features are important, it’s one of many things that should be considered when going software shopping. Here is a checklist of considerations
//January 28 / 2014 //read moreIt’s often said that when America sneezes, the rest of the world catches a cold. Though most news publishers in emerging markets don’t have too much in common with the world’s leading quality online news site, there are useful design,…
//January 21 / 2014 //read moreNewsweek had not adapted to the new digital world well, so it announced the end of its print edition and continuing as a digital-only publication.
//December 10 / 2013 //read more