Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…
//September 30 / 2014 //read moreWhat separates a successful innovative media project from the rest?
//September 1 / 2014 //read moreThe old formula of a news outlet simply providing objective news is out-of-date.
//July 22 / 2014 //read moreThe arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…
//July 7 / 2014 //read moreLots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…
//March 11 / 2014 //read moreIt’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…
//March 10 / 2014 //read moreOut of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…
//February 1 / 2014 //read moreInternet is often described as ‘the most measurable medium ever created’, thus real-time analytics is designed to monitor very precisely the current data on the behavior of visitors in order to help you optimize your website, content and…
//January 10 / 2014 //read moreEvery new website faces a daunting problem: “How do I get people to visit my site?” Most websites have only a handful of options. They can spend money to promote their brand and URL through advertising networks and other…
//January 8 / 2014 //read moreMore and more publishers move from a “tracking” mentality that simply states what audience does to concentrate on what any such insight would imply for journalism and business of journalism. Newsrooms need to adopt the kind of…
//October 19 / 2013 //read more