Knowledge Bridge

Global Intelligence for the Digital Transition

Digital advertising in Latin America: Sustainability in struggling markets

Digital advertising growth is booming in Latin America, but if you look beyond Argentina, Brazil and Mexico, you see a very different picture. In the smaller, struggling markets, advertising agencies and media groups including news…

//June 26 / 2013 //read more

News organisations in smaller markets must develop multiple digital revenue streams

In many emerging markets, digital advertising budgets and audiences are small, even if they are growing quickly. To achieve sustainability as these smaller markets develop, we explore a number of business models and revenue streams that…

//June 26 / 2013 //read more

Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

//June 21 / 2013 //read more

PwC report: TV growth to continue for next five years despite shift to digital

In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…

//June 12 / 2013 //read more

Hacked news organisations help you spot the next attack

Hacktivists have been on a roll, taking over the Twitter and WordPress accounts at a number of high profile news organisations recently. In the best tradition of journalistic transparency, two victims have shared the lessons they have…

//June 3 / 2013 //read more

Internet growth reaches tipping point in many emerging markets

Emerging markets are driving the next phase of digital growth, according to famed internet analyst Mary Meeker in her annual report. Internet access is reaching a tipping point in several emerging markets. One of the key insights from this…

//June 2 / 2013 //read more

How to keep you and your sources safe from smartphone attacks

Two very different types of digital attack have targeted the Android smartphones of Tibetan and Uyghur activists. The attacks highlight the new and very real security threats that smartphones can pose for journalists and their sources. We…

//May 29 / 2013 //read more

Five must have WordPress plug-ins for news organisations

WordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the…

//May 24 / 2013 //read more

Don’t let a CMS ruin your news organisation

A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…

//May 22 / 2013 //read more

Tales from the frontline: The good, the bad and the ugly

If you have struggled with your content-management system, don’t worry you’re not alone. CMSs have been a common source of frustration for journalists and editors for years. Here we look at some of the lessons news organisations have…

//May 22 / 2013 //read more