Knowledge Bridge
Global Intelligence for the Digital Transition
Digital advertising growth is booming in Latin America, but if you look beyond Argentina, Brazil and Mexico, you see a very different picture. In the smaller, struggling markets, advertising agencies and media groups including news…
//June 26 / 2013 //read moreIn many emerging markets, digital advertising budgets and audiences are small, even if they are growing quickly. To achieve sustainability as these smaller markets develop, we explore a number of business models and revenue streams that…
//June 26 / 2013 //read moreNews organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…
//June 21 / 2013 //read moreIn its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…
//June 12 / 2013 //read moreHacktivists have been on a roll, taking over the Twitter and WordPress accounts at a number of high profile news organisations recently. In the best tradition of journalistic transparency, two victims have shared the lessons they have…
//June 3 / 2013 //read moreEmerging markets are driving the next phase of digital growth, according to famed internet analyst Mary Meeker in her annual report. Internet access is reaching a tipping point in several emerging markets. One of the key insights from this…
//June 2 / 2013 //read moreTwo very different types of digital attack have targeted the Android smartphones of Tibetan and Uyghur activists. The attacks highlight the new and very real security threats that smartphones can pose for journalists and their sources. We…
//May 29 / 2013 //read moreWordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the…
//May 24 / 2013 //read moreA lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…
//May 22 / 2013 //read moreIf you have struggled with your content-management system, don’t worry you’re not alone. CMSs have been a common source of frustration for journalists and editors for years. Here we look at some of the lessons news organisations have…
//May 22 / 2013 //read more