Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Newsweek had not adapted to the new digital world well, so it announced the end of its print edition and continuing as a digital-only publication.
//December 10 / 2013 //read moreIf you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.
//December 6 / 2013 //read moreAn IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.
//November 29 / 2013 //read moreNic Casby, Brand Manager at Fosters, Jana Eistenstein EMEA for Videology and Ben Chesters, Client Investment Director at Starcom Mediavest talk about how to measure the effectiveness in video advertising.
//November 23 / 2013 //read moreLearn how audience based advertising works to provide a better online experience.
//November 21 / 2013 //read moreFive Finnish media companies are working on a very interesting alternative to paper edition.
//November 7 / 2013 //read moreMore and more publishers move from a “tracking” mentality that simply states what audience does to concentrate on what any such insight would imply for journalism and business of journalism. Newsrooms need to adopt the kind of…
//October 19 / 2013 //read moreHeld in Moscow at the beginning of October 2013 for technology, product and commercial managers from Russian and Ukrainian media, the seminar focused on techniques needed to select, measure and manage technology to in order to deliver…
//October 11 / 2013 //read moreTo charge or not to charge for access to online content on your website? A guide to the arguments for and against to help news organisations find the answer that best suits their business.
//October 5 / 2013 //read moreAlex Marin discusses the best practices of social media in the news business. He is a social media editor at PolicyMic.com – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…
//September 27 / 2013 //read more