Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…
//March 26 / 2013 //read moreNews organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…
//March 22 / 2013 //read moreData journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting.…
//March 15 / 2013 //read moreFacebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…
//March 12 / 2013 //read moreMontenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…
//February 7 / 2013 //read moreA look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…
//January 25 / 2013 //read moreHyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…
//January 22 / 2013 //read moreUsing more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…
//January 18 / 2013 //read moreOver the past few years, digital attacks on journalists have become much more sophisticated. With our heavy reliance on email and social media, digital security is something that all journalists need to learn, whether you’re working in…
//January 14 / 2013 //read moreThe Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…
//January 9 / 2013 //read more