Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Ad networks are an important part of your digital advertising mix especially when you’ve just launched a new website or new digital product. They provide much needed revenue to your site until it reaches the point where traffic will…
//August 28 / 2012 //read moreThe Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…
//August 24 / 2012 //read moreThe BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice…
//August 16 / 2012 //read moreWith social networks and social media attracting hundreds of millions of users, news organisations have worked hard to develop social media strategies. One of the biggest questions amongst editors and media executives has been whether the…
//August 15 / 2012 //read moreWe take an in-depth look at the US television markets for lessons about the best performing business model in this very competitive market. The pay TV model with subscription and affiliate fees is out-performing the advertising dependent…
//August 10 / 2012 //read moreDigital first is one the hottest phrases in journalism, but with South Africa’s Business Day launching not just a digital first editorial strategy but also a metered paywall, media watchers in the country say success is as much about a…
//August 9 / 2012 //read moreIn June’s Digital Briefing, we talked about developing a product mindset to help you identify audience needs so that you can set your digital priorities, and this month we look at what you’ll need to launch, evolve and sustain your digital…
//July 31 / 2012 //read moreAfrica is set to become the world’s second largest mobile market by the end of this year. Audiences and advertisers are rapidly moving to mobile, with many African mobile owners only accessing the web via their phones. News organisations…
//July 26 / 2012 //read moreRupert Murdoch hoped to re-imagine his tabloid style of journalism for the tablet generation when launching The Daily to a loud fanfare 18 months ago. However, rumours are that it is living on borrowed time and may be shut down after this…
//July 18 / 2012 //read moreThe Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…
//July 13 / 2012 //read more