Knowledge Bridge

Global Intelligence for the Digital Transition

Lessons on sustainability from global study of news start-ups

A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…

//January 25 / 2013 //read more

Lessons that cut through the hyperlocal hype

Hyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…

//January 22 / 2013 //read more

El Faro: Using the best of new and traditional media to give Salvadorans a voice

News website El Faro in El Salvador partnered with an ad agency to create a highly successful multi-platform campaign. Using the website, Twitter, radio, TV, billboards and print, they provided a way for local people to tell politicians…

//January 18 / 2013 //read more

Multi-platform projects: Focused experiments to get the best out of all platforms

Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…

//January 18 / 2013 //read more

Advanced digital security for journalists

Over the past few years, digital attacks on journalists have become much more sophisticated. With our heavy reliance on email and social media, digital security is something that all journalists need to learn, whether you’re working in…

//January 14 / 2013 //read more

Associated Press experiments with a way to make social media pay

The Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…

//January 9 / 2013 //read more

Mail & Guardian’s Hoosain Karjieker: Digital first but not digital only

South Africa’s Mail & Guardian were early movers online, launching the first news website in Africa in 1994. As digital revenues grew, the newspaper recently shifted to a digital first strategy, but the news group’s CEO Hoosain…

//December 20 / 2012 //read more

Visual journalism is ‘not just for the big boys’

Major news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these…

//December 14 / 2012 //read more

Media Forum 2012: Kodak, a cautionary tale for news organisations

At the recent Media Development Loan Fund’s Media Forum, Bambang Harymurti, the CEO of Tempo International Media in Indonesia, warned his fellow media leaders not to make the same mistake that photography pioneer Kodak did. Kodak saw the…

//December 7 / 2012 //read more

News organisations have a wealth of digital revenue opportunities to explore

Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…

//November 28 / 2012 //read more