Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…
//November 28 / 2012 //read moreDeveloping a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need…
//October 26 / 2012 //read moreFor years, an all-or-nothing debate raged about paid content, but away from that noisy argument, many publishers explored options between those extremes. We look at some of these hybrid models, which are being used successfully by…
//October 26 / 2012 //read moreThe World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says,…
//September 7 / 2012 //read moreDigital first is one the hottest phrases in journalism, but with South Africa’s Business Day launching not just a digital first editorial strategy but also a metered paywall, media watchers in the country say success is as much about a…
//August 9 / 2012 //read morepaidContent has compiled a list of the 50 most successful digital media companies. The list is a goldmine of information about digital media developments around the world and also business models and revenue streams that you might want to…
//August 3 / 2012 //read moreThe Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…
//July 13 / 2012 //read moreRecent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…
//July 11 / 2012 //read moreWe’re finally moving past the overly simplistic argument of “free” versus “paid” online models that has obsessed news businesses, and not before time. More nuanced paid content models coupled with a more sophisticated mix of revenue models…
//July 4 / 2012 //read moreThe choice for digital content revenue is often portrayed as a choice between paid content versus free, or ad -supported, content. We have seen a lot of innovation in paid content strategies over the past year, and now we’re seeing…
//May 24 / 2012 //read more