Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
After spending 8 years out of the business, digital entrepreneur Rags Gupta highlights some of the things that haven’t changed now that he’s back with a new media publishing start-up. Things like the resilience of banner ads, the…
//June 20 / 2012 //read moreIt’s not news that mobile use has grown dramatically in Africa, but a new report by consultancy TNS looks at how sub-Saharan Africans use their mobile phones. It’s more about work than play. The report warns of using mobile business models…
//June 19 / 2012 //read moreA report shows that the internet is outstripping newspapers as the second-favourite medium for advertising in Brazil. Though TV remains by far the favourite destination for ad dollars, the internet is growing fast, with the newspaper ad…
//June 18 / 2012 //read moreWe often talk about the mobile revolution here on Knowledge Bridge. But just how big of an opportunity does mobile present in your country? Now you have a service to help answer that question with a new free data portal created by the GSM…
//June 15 / 2012 //read moreThe smartphone revolution is radically changing the ways that news is delivered, but it is also giving journalists new opportunities to report. We take the first of many looks at tools, techniques and tips from journalists on how to get…
//June 15 / 2012 //read moreWith online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…
//June 15 / 2012 //read moreWith people spending more time with their smartphones and other mobile devices, some analysts are predicting a bright future for mobile advertising: advertising revenue on mobile lags far behind how much time people are spending with their…
//June 11 / 2012 //read moreFacebook has increased its dominance over the last three years, according to social networking researcher Vincenzo Cosenza. However, niche social networks focused on professionals and dating often come in second and third in Cosenza’s…
//June 11 / 2012 //read moreMany local digital news projects have been launched in North America and western Europe in the past decade, but few have been successful. Dichtbij, a network of community sites in the Netherlands, is finding success where others have…
//June 8 / 2012 //read moreDeclining digital ad returns for newspapers in the US hold lessons for news organisations making the move to digital in all countries. One key lesson is not to rely on ad exchanges to sell your digital advertising. Ad exchanges are blamed…
//June 8 / 2012 //read more