Knowledge Bridge

Global Intelligence for the Digital Transition

Valer
Kot

Valer Kot has more than 15 years of experience in the e-publishing industry with a proven track record in developing, launching and executing a variety of news services including being director of e-publishing at one of the biggest publishing houses in Slovakia, where he developed leading news portal (www.sme.sk). Additionally, he was a founder of a joint industry committee for web advertising standards and independent traffic measurement (IAB Slovakia). Since 2013 he works for MDIF as a digital media consultant.

All author's articles

Basics of web analytics by BBC AcademyAttention-based measurement instead of clicks and CPM?Data-driven journalism: The process to transform raw data into storiesUK daily newspapers have doubled in price since 2004 and shrunk in sizeJournalists are more negative about their workOnline Advertising for Publishers: Increase Your SalesReal-time analytics for publishersInvestigative Reporting on the RisePredictions for Journalism 2014How the news industry will be tested in 2014Newsweek magazine returns to a print edition after one year6 lessons for a better product developementThe Evolution of Online Display AdvertisingVideo advertising: How do you measure the effectiveness of VOD campaigns?A guide to audience based advertisingThe future of newspapers without paper?Newspapers need to invest in data analysisThe questions you have to answer before deciding on paywallJeff Bezos: Newspapers will be a luxury item like horses
Ad networks Advertising Audience Development Citizen Journalism Data Journalism Digital Revenues Display Advertising Facebook Google Google Analytics How-to Journalism Journalists Management Measurability Mobile Mobile Advertising Mobile Applications Mobile Penetration Monetization Multi-Platform Newspaper Newsroom Online Advertising Paid Content Pay-wall Print media Product Development Product Management Report Russia Smartphone Social media Social networks Start-up Strategy Twitter UGC Web Analytics