Knowledge Bridge

Global Intelligence for the Digital Transition

Shubha
Bala

Shubha Bala has a wide range of media and technology experience. Former Impact Officer at MDIF, she has a varied academic and work background, starting with her degree in Computer Engineering, work in India and Nepal and a Master in International Affairs from Columbia University. She has also worked for public radio (WNYC, APM) as an Associate Producer on a variety of shows from daily news, to weekly features.

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Yandex Metrica or Google Analytics? The value of using bothGoogle Analytics 102 – Advanced reports, AdSense and AdWordsGoogle Analytics 101 – The what and howHow changes at Facebook could mean fewer visits from fansDesigning websites for mobile devices: Responsive design or mobile-specific?Measuring and optimising Google AdSense campaignsHow to get started with Google AdSenseRequired Reading: SA journalists embrace digital and Indian mobile users ditch printMaintaining accuracy when crowdsourcing dataApps that create fact-checkers and data experts out of your audienceInnovative ideas for African News ChallengeAdvertising lessons from Facebook: Sell relationships not impressionsHyperlocal, smart targeted mobile ads may earn even higher revenuesBrazil holds first newspaper-backed hacker marathon
Ad networks Advertising Audience Development Citizen Journalism Data Journalism Digital Revenues Display Advertising Facebook Google Google Analytics How-to Journalism Journalists Management Measurability Mobile Mobile Advertising Mobile Applications Mobile Penetration Monetization Multi-Platform Newspaper Newsroom Online Advertising Paid Content Pay-wall Print media Product Development Product Management Report Russia Smartphone Social media Social networks Start-up Strategy Twitter UGC Web Analytics