Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
To charge or not to charge for access to online content on your website? A guide to the arguments for and against to help news organisations find the answer that best suits their business.
//October 5 / 2013 //read moreAs audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…
//July 24 / 2013 //read moreStarting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…
//July 18 / 2013 //read moreNews organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…
//June 21 / 2013 //read moreA lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…
//May 22 / 2013 //read moreYou already have software and systems to publish your newspaper or to manage your radio or TV output, and you might be wondering why you need yet more software to publish online and to mobile phones. Put simply, a good CMS will help you…
//May 22 / 2013 //read moreMatching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…
//March 26 / 2013 //read moreNews organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…
//March 22 / 2013 //read moreThe global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the…
//February 28 / 2013 //read moreWhile we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…
//February 15 / 2013 //read more