Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
To give you a practical example of how to launch a digital news product, we profile Firstpost, a news site launched in May 2011 by India’s Network18. We speak to Firstpost’s Durga Raghunath on the editorial and business thinking behind the…
//July 31 / 2012 //read moreThe Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…
//July 13 / 2012 //read moreTech giant Microsoft has been forced to write off billions from an online display ad business it bought in 2007. The digital display ad market has changed dramatically in the last five years, and you can learn a lot from Microsoft’s…
//July 11 / 2012 //read moreEmerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…
//July 9 / 2012 //read moreRecently, the Russian internet became Europe’s largest online market. Russia was also the fastest growing internet advertising market in Europe in 2011, powering ahead with a 55% increase over 2010. Across Europe, search captured a bigger…
//July 5 / 2012 //read moreAs businesses start to realise that social media can give them a new opportunity to create relationships with consumers before they even become customers, news media must begin to look at their relationships with their own audiences. News…
//July 4 / 2012 //read moreCreating attractive products is obviously key to any digital product strategy. As we continue our Digital Briefing series on developing a product mindset, we look at examples of different products that news organisations have developed.…
//June 26 / 2012 //read moreA report shows that the internet is outstripping newspapers as the second-favourite medium for advertising in Brazil. Though TV remains by far the favourite destination for ad dollars, the internet is growing fast, with the newspaper ad…
//June 18 / 2012 //read moreWith online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…
//June 15 / 2012 //read moreWith people spending more time with their smartphones and other mobile devices, some analysts are predicting a bright future for mobile advertising: advertising revenue on mobile lags far behind how much time people are spending with their…
//June 11 / 2012 //read more