Knowledge Bridge

Global Intelligence for the Digital Transition

Google AdSense


Google Analytics 102 – Advanced reports, AdSense and AdWords

Looking to start getting more advanced with how you use Google Analytics? This resource will teach you how to make more advanced reports, as well as how to link AdSense and AdWords to your account. It is followed by exercises to help…

//November 23 / 2012 //read more

Using ad networks as a base for your digital revenue

Ad networks are an important part of your digital advertising mix especially when you’ve just launched a new website or new digital product. They provide much needed revenue to your site until it reaches the point where traffic will…

//August 28 / 2012 //read more

Measuring and optimising Google AdSense campaigns

Google’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through…

//August 28 / 2012 //read more

How to get started with Google AdSense

Ad networks can be an important element to building revenue for your site. In many markets, Google AdSense is the dominant ad network. This step-by-step guide shows you how to setup an AdSense account and put your first ad on your website.

//August 28 / 2012 //read more

Building a Web Plan – Unique Aspects for Radio Station or Network

Held to support the digital transition of members of the Asia Calling Network, a network of Asian radio broadcasters and producers, the seminar focused on developing digital news reporting techniques and the development of the business and…

//May 5 / 2012 //read more