Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Designed to provide a baseline understanding of the techniques and tools available to online media, the seminar was designed to lay a foundation for audience and revenue development for a new Indonesian online portal and to provide a…
//May 2 / 2013 //read moreThe digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…
//April 11 / 2013 //read moreThe seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…
//April 3 / 2013 //read moreNews organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…
//March 22 / 2013 //read moreClassifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business…
//February 28 / 2013 //read moreWhile we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…
//February 15 / 2013 //read moreIn sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…
//January 31 / 2013 //read moreThe Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…
//January 9 / 2013 //read moreDigital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…
//November 28 / 2012 //read moreUsing data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…
//November 23 / 2012 //read more