Knowledge Bridge

Global Intelligence for the Digital Transition

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Schibsted finds ad success through data-driven targeting

Digital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide…

//September 28 / 2012 //read more

News groups must deliver advertising innovation to survive

Digital technology is disrupting not only news organisations but also other businesses that have traditionally advertised with news groups. To respond, news groups need to deliver better performing advertising or face competition from…

//August 31 / 2012 //read more
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