//Jeremy Wagstaff /November 26 / 2018
Time to thank the porn and gambling merchants. Again
Here’s another technology whose success you might have to chalk up to the gamblers, auctioneers and pornographers of the world: WebRTC.
There’s a pattern you might be forgiven for having missed: most technological developments on the web have been driven by these industries. Think online casinos. Think credit card usage. Think video. Think VR. Users demand greater financial and data privacy — after all, who wants to admit they’re signing up for porn or gambling sites? – and better bang for their buck — a streaming video better be a lot better quality than any of the millions of free sites out there to be worth signing up for, all of which pushes these industries tothe bleeding edge of innovation. Buried in early versions of the Bitcoin software – the cryptocurrency that offers a future of transactions beyond the gaze of banks and governments — are hints of a gambling connection, after all. WebRTC is now no different.
So first off, what is WebRTC, and why should you care? WebRTC is an open source project that embeds real-time voice, texts, and video communications capabilities in web browsers. The technology enables peer-to-peer communication (P2P) among browsers. It does not require specialized software applications or browser plugins for communication. In essence, it’s the engine that powers a lot of the messaging that goes on between apps — think video, audio. The RTC bit in it, after all, stands for Real Time Communication. The Web bit is because the standard at least started life as a way to make using video and audio to communicate through a web browser as easy as using text, without any plug-ins. But it has moved beyond that, and can now sit within apps on mobile phones and elsewhere.
That may seem like quite a modest goal. But it’s only recently, with Apple’s decision to include WebRTC in its Safari browser (from version 11 and in the iOS browser in version 12), that a years-long battle to agree that WebRTC is the standard everyone can agree on is more or less won. Now, you can use a host of services to do Skype-like video and audio chatting via your browser without having to
- a) register with any service
- b) install any software
- c) worry about what kind of browser you’re using.
(Of course, there are still caveats.)
This is quite a feat, if you think about it. Not because you’ve been dying to do this, exactly, but because it means that this kind of capability — real time voice and/or video communication, in real time — can be added to any web page. This means, for example, that you can now stream directly from whatever news event your reporters are covering, or direct from your newsroom, or hold a Q&A with readers, without them having to worry about plug-ins, browser versions, etc. etc.
Beyond the browser
And it doesn’t stop there. WebRTC obviously started with the web, and the browser, but that was because that was where we spent most of our time back then. Now things are mobile, they’re often app-based, and the way we communicate, and the way we consume video, has changed a lot.
WebRTC has ended up being a way for the industry to agree on a bunch of standards which have enabled all sorts of things to happen more quickly and seamlessly than they might have done had WebRTC standards groups not been working away in the background. Varun Singh, CEO of callstats.io, which measures quality of experience of live and real-time media, explained that by agreeing on this standard suite of protocols, WebRTC has quickly wormed its way into pretty much every messaging app, from Snapchat to Facebook Messenger.
And it’s not just there. Dean Bubley, a consultant who has been watching WebRTC since 2009, believes “it’s still lacking in recognition in some quarters; there are many more applications that could benefit from it.” In a white paper funded and published by callstats.io, he explored how real-time communications are becoming embedded into devices and applications, into different formats, into processing (think AI) and more platforms. As users become more accustomed to accepting of voice and video technologies (would you have imagined we would have allowed listening robots called Alexa and Siri into our homes as easily as we have five or ten years ago, or been as comfortable taking selfies or video-ing ourselves?) So these technologies are likely to continue to evolve and, of course, become more commonplace in every day life
“In other words, society is now much more amenable to new use-cases for RTC,” concludes Dean. “There is familiarity with many of the UI tools, and less self-consciousness in front of cameras. This,in turn, means that the “cognitive load” on users’ brains is lower, meaning that the interactions are more natural – and more productive.”
It’s only in media, I suspect, that we’re still a little stuck with old formats: the newsreader, the correspondent talking to the camera, the interviewee stuck in a studio somewhere, or on Skype with a picture of a horse in the background. I strongly believe we have an opportunity to have a chance to break away from this.
In media
I see the opportunities here as at least initially more modest.
Firstly, internally: I have long been frustrated at how internal newsroom discussions can be starved of creative oxygen as much by poor technology decisions as by poor leadership. Reliance on dialling in to a conference call number seems both archaic and wasteful use of resources. More often than not the more creative thinkers on the call are drowned out by the noisier ones. A simple WebRTC link in the browser should solve that, using simple tools like talky.io which require no plugins.
Then there’s content. Varun of callstats.io says WebRTC offers content creators the chance to make content simply, just with a camera, which users can access from the news organisation’s website directly — bypassing YouTube or Twitter. Think webinars, game shows, he says: “it’s fairly trivial, say $50 to set something up, and have it viewed an unlimited number of times.”
So where does porn, gambling and auctioning come into it?
Well, I think the future of WebRTC for media lies in the ability to seamlessly stream events to users as if you were a professional broadcaster. It’s one thing to be able to record or stream a few jerky minutes of a demonstration, but soon enough it will be possible — even expected — that any media organisation, large or small, can, with little preparation, livecast an event with little or no lag.
Alexandre Gouaillard, CTO of a company called Millicast, says these industries are the ones pushing for this. With Adobe no longer supporting the Flash plugin, the mainstay for such industries, there’s a demand for low latency video but at scale: Millicast promises broadcast across the globe in less than 500 milliseconds. The packages range from 10 concurrent viewers (free) to 5,000 ($1,500 a month.)
This may be lower latency than required, but it’s a glimpse, I believe, of the future. I think we’ve been held back from using video in part because of its awkwardness in setting up, and the glitchiness, that makes interactions painful. Those days are coming to a close, mainly because of WebRTC.
You don’t have to be into interactive porn to imagine the possibilities of having people seamlessly integrated by a video connection, wherever they are: if your reporter can walk around with a smartphone mounted on a $150 gimbal, confident that every shot is being beamed to every user; or a Q&A with an editor accompanied by graphics and whiteboard is crystal clear to all 5,000 viewers in a monthly editorial catch-up, then perhaps in a year or two an augmented reality- or virtual reality-, or 360-degree- broadcast from a sports game or political rally — then we’ll be able to thank a porn star or a gambler for marking the way for us, once .
Article by Jeremy Wagstaff
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