Practical Guides for Media Managers – Knowledge Bridge https://www.kbridge.org/en/ Global Intelligence for the Digital Transition Wed, 18 Sep 2024 13:23:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 WhatsApp for Radio Toolkit https://www.kbridge.org/en/whatsapp-for-radio-toolkit/ Fri, 26 Apr 2019 12:07:09 +0000 https://www.kbridge.org/?p=3149 Guide #6: WhatsApp for Radio Toolkit by Clémence Petit-Perrot and Linda Daniels
The sixth guidebook in our series was created through the efforts in supporting innovation by MDIF’s SAMIP (South Africa Media Innovation Program) and Children’s Radio Foundation. This MAS series of practical guides for media managers focuses on using WhatsApp for radio to reach audiences. The purpose of these guides is to help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work.

About authors:

Clemence Petit-PerrotClémence Petit-Perrot is the Children’s Radio Foundation’s Learning and Innovation Director. She oversees the development all new initiatives within the organisation. Part of her portfolio includes piloting technological solutions like WhatsApp to increase listeners engagement and measure the radio shows’ impact. Before joining CRF, she was the Southern Africa correspondent for Radio France Internationale (RFI). She also worked for the South African production company DOXA, producing social documentary films and leading a digitisation project of anti-Apartheid audiovisual archives.

Linda DanielsLinda Daniels is a journalist by training and has worked in print, digital and broadcast media. She has reported on a range of issues, which include climate change, Intellectual Property and South African politics. Her work has appeared in local and international publications. Between 2013 and 2018, she worked at the Children’s Radio Foundation as the Radio Capacity Building Associate and managed the WhatsApp Integration project.

Please download and share the guide. We would love to hear from you – send any comments or suggestions to us at mas@mdif.org.

[pdf-embedder url=”https://www.kbridge.org/wp-content/uploads/2019/04/WhatsApp-for-Radio-Toolkit.pdf” title=”Guide #6: WhatsApp for Radio Toolkit by Clémence Petit-Perrot and Linda Daniels”]

]]> Guide #5: Introduction to podcasting https://www.kbridge.org/en/guide-5-introduction-to-podcasting/ Fri, 07 Dec 2018 10:41:39 +0000 https://www.kbridge.org/?p=3106 Guide-#5: Introduction to Podcasting by Erkki Mervaala
The fifth guidebook in MAS series of practical guides for media managers focuses on Podcasting. The purpose of these guides is to help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work (see Guide #1: Product Management for Media Managers, Guide #2: Launching a paywall: What you and your team need to know, Case studies on paywall implementation, Guide #3: Best Practices for Data Journalism and Guide #4: Facebook News Feed Changes: Impact and Actions).

Guide #5: Introduction to Podcasting, by Erkki Mervaala.

What is needed to start a Podcast?

  • What benefits can a podcast bring to you?
  • What a podcast is and isn’t + technical aspects
  • Planning your production and what you should know before beginning?
  • What equipment and software you need to create a podcast?
  • Recording and editing the audio
  • Feeds and hosting, distribution and promotion
  • Analytics and metrics – finding and using your Podcast data
  • Monetization and next steps


Please download and share the guide. We would love to hear from you – send any comments or suggestions to us at mas@mdif.org.

[pdf-embedder url=”https://www.kbridge.org/wp-content/uploads/2018/12/Guide-5-Introduction-to-Podcasting-by-Erkki-Mervaala.pdf” title=”Guide #5: Introduction to Podcasting by Erkki Mervaala”]

 

About author: Erkki Mervaala is a former Program Manager and Digital Media Specialist for Media Development Investment Fund. He is also a member of the award-winning Finnish climate journalist collective Hyvän sään aikana and works as the managing editor for the climate news website of the same name. Mervaala has worked as a Central Europe foreign correspondent for several Finnish magazines and newspapers. He has also worked as a screenwriter for Yellow Film & TV, web developer and UI/UX designer. He has been a podcaster since 2008.

You can contact him via e-mail.

]]> Guide #4: Facebook News Feed Changes: Impact and Actions https://www.kbridge.org/en/guide-4-facebook-news-feed-changes-impact-and-actions/ Wed, 04 Apr 2018 13:42:49 +0000 https://www.kbridge.org/?p=2978 Guide #3The fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work (see Guide #1: Product Management for Media Managers, Guide #2 – Launching a paywall: What you and your team need to know and Case studies on paywall implementation, and Guide #3: Best Practices for Data Journalism).

Guide #4 – Facebook News Feed Changes: Impact and Actions, by Ross Settles.

There are several key steps that a media executive should take to prepare.

  • STEP 1: Detail Current Facebook Strategy
    • What is your media’s strategy for Facebook?
    • How does your media use Facebook to achieve your news reporting and business goals?
  • STEP 2: Asses the Problem
    • How dependent are you on Facebook?
    • What percentage of your traffic is from Facebook?
    • What percentage of your revenue is dependent on Facebook?
  • STEP 3: Action Planning
    • What actions can you take to maintain the benefits your media receives from Facebook?
    • What actions should you take to create alternatives to Facebook?

As Facebook introduces the changed algorithm over the remainder of 2018, online publishers will have some time to prepare and plan strategies for how to compensate for the impact of the change on their business.

Please download and share the guide. We would love to hear from you – send any comments or suggestions to us at mas@mdif.org.

[pdf-embedder url=”https://www.kbridge.org/wp-content/uploads/2018/05/MDIF_4_Facebook_Newsfeed.pdf” title=”Guide #4: Facebook News Feed Changes: Impact and Actions by Ross Settles”]

About author: Ross Settles, MDIF Senior Advisor for Digital Media, is an adjunct professor of digital media and entrepreneurship at Hong Kong University’s Journalism and Media Studies Center. He consults to media and investment firms on business development and marketing strategies. Ross worked with MDIF client Malaysiakini, the largest independent online news portal in Malaysia. His work with Malaysiakini focused on new online products and services as part of a yearlong Knight International Journalism Fellowship. Ross previously managed the online business and editorial operations for Hong Kong’s South China Morning Post and directed marketing and business development for Knight Ridder Digital. Before Knight Ridder, Ross led marketing and international development efforts for technology media company Red Herring Communications, and worked in marketing and product development with Times Mirror, the owner of the Los Angeles Times. Ross holds a Masters in Business Administration from the University of Chicago and a Bachelor of Arts in East Asian studies from Princeton University. He has spent over a decade in China and East Asia, and speaks, reads and writes Mandarin Chinese.

You can contact him via e-mail.

]]> Guide #3: Best Practices for Data Journalism https://www.kbridge.org/en/guide-3-best-practices-for-data-journalism/ Fri, 16 Mar 2018 14:23:32 +0000 https://www.kbridge.org/?p=2947 Guide #3We are pleased to announce the release of the third guidebook in MAS series of practical guides for media managers (see Guide #1: Product Management for Media Managers, Guide #2 – Launching a paywall: What you and your team need to know and Case studies on paywall implementation). The purpose of these guides is to help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work.

Guide #3 – Best Practices for Data Journalism, by Kuek Ser Kuang Keng.

Media organizations have invested in data journalism because it has been proven to:

  • Find stories that would not have been found through traditional reporting.
  • Find insightful or important stories hidden in data.
  • Verify or clarify claims more authoritatively with evidence
  • Communicate information quickly, effectively and memorably.
  • Tackle bigger stories that involved a huge amount of information or data.
  • Set your reporting apart from your competitors.
  • Engage the audience in more innovative and personalized storytelling approaches.

To be clear, data journalism does not replace traditional journalism, but rather complements and enhances what journalists have been doing for centuries.

Please download and share the guide. We would love to hear from you – send any comments or suggestions to us at mas@mdif.org.

[pdf-embedder url=”https://www.kbridge.org/wp-content/uploads/2018/04/Guide-3-Best-Practices-for-Data-Journalism-by-Kuang-Keng.pdf” title=”Guide #3: Best Practices for Data Journalism by Kuang Keng Kuek Ser”]

About author: Kuang Keng Kuek Ser is an award-winning digital journalist. He produces and consults on data-driven reporting and interactive journalism projects. Keng is also the founder of DataN, a training program that lowers the barrier for newsrooms and journalists with limited resources to integrate data journalism into daily reporting. He has more than 10 years of experience in digital journalism. He was awarded a Fulbright scholarship in 2013 to further his studies at New York University’s Studio 20. In 2015, Keng was selected as a Google Journalism Fellow and a Tow-Knight Fellow.
You can contact him via e-mail or follow @kuangkeng on Twitter.

]]> Case studies on paywall implementation: Gazeta Wyborcza and Malaysiakini https://www.kbridge.org/en/case-studies-on-paywall-implementation-gazeta-wyborcza-and-malaysiakini/ Thu, 08 Mar 2018 15:43:58 +0000 https://www.kbridge.org/?p=2935 Guide #2 - Case studies
We are pleased to announce the release of case studies on paywall implementation for the second guidebook in MAS series of practical guides for media managers (see Guide #1: Product Management for Media Managers, Guide #2: Launching a paywall: What you and your team need to know). The purpose of these guides is to help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work. The case studies aim to provide practical guidance and strategic direction to help media organizations navigate the paywall implementation.

Case Studies to Guide #2: Paywall Implementation at Gazeta Wyborzca and Malaysiakini, by Marius Dragomir, Dumitrita Holdis and Ian M. Cook.

[pdf-embedder url=”https://www.kbridge.org/wp-content/uploads/2018/03/Guide-2-Case-studies-appendices.pdf” title=”Case Studies to Guide #2: Paywall Implementation at Gazeta Wyborzca and Malaysiakini”]

Please download and share the guide. We would love to hear from you – send any comments or suggestions to us at mas@mdif.org.

Authors: Marius Dragomir, Dumitrita Holdis and Ian M. Cook – Center for Media, Data and Society (CMDS) at Central European University (CEU) School of Public Policy (SPP).

]]> Launching a paywall: What you and your team need to know https://www.kbridge.org/en/launching-a-paywall-what-you-and-your-team-need-to-know/ Mon, 08 Jan 2018 12:35:58 +0000 https://www.kbridge.org/?p=2908 Guide #2
We are pleased to announce the release of the second guidebook in MAS series of practical guides for media managers (see Guide #1: Product Management for Media Managers). The purpose of these guides is to help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work. The series aims to provide practical guidance and strategic direction to help media organizations navigate the digital transition, including best practices to implement different strategies, processes, tools and techniques.

Guide #2 – Launching a paywall: What you and your team need to know, by Tomáš Bella.

What subscription model is right for you?

  • Readers‘ clubs – just pay, no wall (The Guardian model)
  • Metered paywall (The New York Times model)
  • Hard paywall (The Times model)
  • Crowdfunding
  • Technical aspects – what software do you need (CRM, vendors, payment methods and processing, analytics)
  • Pricing strategies, discounting
  • Marketing (how to persuade people to pay?)

The aim of this guide is to help you avoid the largest traps that lie ahead as you seek to launch a subscription system, and to help you understand what needs to be done to build a successful project.

Please download and share the guide. We would love to hear from you – send any comments or suggestions to us at mas@mdif.org.

[pdf-embedder url=”https://www.kbridge.org/wp-content/uploads/2017/12/Guide-2-Launching-a-paywall-by-Tomas-Bella.pdf” title=”Guide #2 – Launching a paywall: What you and your team need to know by Tomas Bella”]
About author: Tomáš Bella is co-founder and web director of an independent Slovak daily newspaper: Denník N (dennikn.sk), which also develops open-source software for publishers REMP (remp2020). Previously, he was Editor-in-Chief of the largest provider of Slovak web journalism, sme.sk, and co-founder and first director of Piano, now the world’s largest company offering publishers paywall software.

]]> Practical Guide to Product Management in Digital Media https://www.kbridge.org/en/practical-guide-to-product-management-in-digital-media/ Mon, 18 Dec 2017 09:18:29 +0000 https://www.kbridge.org/?p=2875 We are pleased to announce the release of the first guidebook in MAS series of practical guides for media managers. The purpose of these guides is to help media decision-makers understand some of the key topics in digital news provision, and give them practical support in adopting concepts that will improve their operations and streamline how their companies work. The series aims to provide practical guidance and strategic direction to help media organizations navigate the digital transition, including best practices to implement different tools, processes and techniques.

The guides are not designed to replace existing resources; on the contrary, they summarize current trends and approaches to critical issues in an easily understandable way and provide links to other resources – always with a strong emphasis on practical use and real-life examples. Over time, we will add a case study to each of the guides to highlight a particular approach undertaken by MDIF’s portfolio companies.

Guide #1: Practical Guide to Product Management in Digital Media, by Derrick Fountain.

Does your ogranization suffer from these kinds of problems?

  • No clear understanding of who the real customer is for a product or feature?
  • Trouble deciding which features to build, fix or improve for existing products?
  • Having difficulty getting all stakeholders on the same page?
  • Do you feel that your investments in digital aren’t yielding measurable results?
  • Do you feel that there is a lack of communication and coordination between the technical and content teams?
  • Do you feel that you are spinning your wheels because your organization is struggling to set priorities?

This guide provides practical strategies and tactics for implementing the product management function in a media organization.

 

Please download and share the guide. We would love to hear from you – send any comments or suggestions to us at mas@mdif.org.

[pdf-embedder url=”https://www.kbridge.org/wp-content/uploads/2017/12/Guide_Product_Management.pdf” title=”Practical Guide to Product Management in Digital Media”]

 

About author: Derrick Fountain is a global product leader with deep experience of launching digital products in the US, the Middle East, Africa and Turkey. He is currently Head of Digital Products at TRT World in Istanbul. Prior to that, he was Principal Product Management Specialist at Al Jazeera Media Network, where he launched more than 50 web and mobile products. His professional career in media started in 2008 with US-based LAKANA, where he managed a network of 36 mobile web portals.

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